Our History

The Story Behind Alis

I was in my early 20s when I tattooed the words "Alis Volat Propriis" on my skin. At the time, I thought I understood what it meant—"She flies with her own wings." But the truth is, I didn’t fully grasp the weight of those words until life forced me to.

I had always been the kind of person who gave—my time, my energy, my love. And I didn’t have a limit. I just kept giving, without ever stopping to ask if I had anything left for myself.

It was like constantly taking out loans from a bank, believing I could always afford to give more. I never stopped to think about the cost. Until one day, I realized I had nothing left to give—and I was drowning in emotional debt.

And the hardest lesson I learned? No one was going to come and fix me, lift me up, or make me whole again. That was something I had to do for myself.

So I did. Or let me be more clear—I’m still trying to. And maybe that’s the most powerful part of it all. Because rebuilding yourself isn’t a one-time thing. It’s a process. A choice you make every single day.

At one of my lowest points, my therapist told me something that stuck with me:
"Look at yourself more often. Maybe then, you’ll start seeing yourself the way others do. Maybe then, you’ll be a little kinder to yourself."

So, I did. And for the first time in a long time, I saw myself. Not just the broken parts, not just the things I had lost, but the woman I was becoming.

And that’s why, to this day, I always carry a mirror with me. Because whenever I feel low, whenever doubt creeps in, I look at her—the woman in the reflection—and remind myself to be kind to her. To see her. To believe in her.

And for me, that process started in the gym.

The gym became my escape, my therapy, my reset button. A place where my mind could clear, my body could grow stronger, and most importantly—where I started recognizing myself again. It reminded me of who I was—the girl who had been an athlete since she was six years old. The girl who had lost herself but was now fighting to come back.

And if I was going to rebuild myself, I wanted to feel good while doing it.

I’ve always loved clothes—but not just any clothes. The fit. The quality. The way something hugs your body, the way it makes you feel. I wanted to wear something that made me feel strong, confident, and beautiful—not for the world, but for myself. Because when you love what you wear, you carry yourself differently.

And now, almost 10 years later, I’m creating AlisWear—a brand inspired by that very journey.

✨ For the women who have been through hell and refuse to stay there.
✨ For the ones who are still learning, still growing, still choosing themselves     every day.
✨ For the women who know their worth but never stop reminding themselves of      it.
✨ For the ones who wake up and say, "I am strong, I am beautiful, I am enough."

AlisWear isn’t just clothing—it’s a movement. It’s a reminder that you don’t need validation, permission, or approval. You just need your own wings.

This is for us—the ones who rise.

Welcome to AlisWear. Let’s fly together.